Planner Matrix



Karen Piccioli, CMP

​43 Saddle Hill Rd, Hopkinton, MA 01748                                                                                                                         
508-245-6832 - Karen.Piccioli@yahoo.com
LinkedIn Profile: http://www.linkedin.com/profile/view?id=13593251

​Summary
​
Detail-oriented, event marketing professional with more than twelve years of event planning and marketing experience looking for a position with the opportunity for growth. Customer focused with diverse industry experience including technology, tradeshow and corporate marketing and information. Excellent communication skills and comfortable working in a fast paced, hands-on, growth orientated work environment.

Area of Expertise

 Event Management
 Contract Negotiation
 Budget Management
 Microsoft Office Suite


Certification
​
​CMP - Certified Meeting Professional  

Experience
​
Event Consultant

August 2012-Present

Planner Matrix - Hopkinton, MA

-Own and operate a full-service meeting and events agency that offers comprehensive event & meeting management services for conferences, sales meetings, special events, tradeshows and corporate incentive trips.



​Senior Event Manager
December 2004 to August 2012
​Microsoft-Projectline – Waltham, MA 

​-Due to economic downturn, promoted to cover entire U.S. vs. region.
-Main point of contact for Microsoft partners regarding all aspects of their sales & training conferences,networking events and mobile tour events. 
-Assisted partners in coordinating event logistics and event marketing plan.
-Organized on average 500 MS sponsored partner hosted sales events per year.
-Organized on average 100 Microsoft Across America Mobile Event Tour events per year during program duration.
-​Conducted event follow up to determine ROI.
-Managed SharePoint based Ready-To-Go Marketing site content for key stakeholders.
-Managed Ready-To-Go Marketing Reimbursement Program.
-Managed Microsoft Partner Events internal event registration system.Computed, recorded, and proofread data, records and reports on vendor & partner event activity.
-Conducted daily partner marketing consultations regarding new products and content.

Director of Operations
October 2003 to November 2004 
College Fest LLC – Boston, MA 

​Successfully produced yearly Boston-based tradeshow.
Conducted all operational and management aspects inclusive of venue selection, vendor procurement, marketing plan, budget, public relations, event collateral, staffing, invoicing, and financial P&L report.

​Senior Event Manager
January 1999 to August 2002 
​Marcus Evans Limited – Miami, FL &, Barbados, BWI 

​-Held accountable for venue search, vendor sourcing, event collateral quality, audiovisual coordination and set-up, speaker documentation, travel arrangements, entertainment procurement, conference program layout, database management, and completion of profit and loss documentation.
-Conducted all post event coordination including event debriefs, bill reconciliation, post event data analysis andcompletion of event financial reports.
​-Successfully directed operations and assignments for all on-site event staff.Promoted twice over the course of 3 years.
​-Chosen to open an international office.
-Met and exceeded goals and achieved a 60% profit margin on all completed levels. 

Education
​
​Bachelor of Science: Apparel Management & Marketing
Florida International University – Miami, FL 

​References
​
​References are available upon request